Telecom industry

Market share of indian telecom operators as on june 30 2010:

Airtel	21.50
Reliance	17.44
Vodafone	17.16
BSNL	1.44
Tata	11.41
Idea	10.84
Aircel	6.56
Unitech	0.95
MTNL	0.82
Sistama	0.80
Loop	0.46
Videocon	0.31
Stel	0.21
HFCL	0.11
Bisalat	0.003

§  Total Telephone subscriber base reaches 671.69 Million

§  Wireless subscription reaches 635.51 Million

§  Wireline subscription declines to 36.18

§  17.98 Million new additions in wireless

SMS VAS in India:

§  SMS VAS is the highest revenue earning Value Added Service with almost 5% revenue earned by service providers

§  1 in 5 urban Indians have used a SMS based VAS service either as a one-off or on subscription basis.

§  SMS is an effective marketing tool, showing conversion rates a lot higher than other conventional mediums i.e. TV/Radio etc. 1 in 3 Urban Indian has acted in some manner over the SMS i.e. forwarding to others or enquiring about it.

§  SMS, an advertising medium, has an interaction rate of around 5%

§  25% Indians have participated in some sort of SMS contest

SMS VAS usage according to network:

Nearly 56 Million urban Indians used a VAS related SMS subscription service in March/April 2009 – out of which Reliance Mobile CDMA accounted for a quarter of all subscribers to VAS SMS subscription service, followed by Bharti Airtel (18%) and Vodafone (14%).

The most popular VAS service used:

Internet and broadband subscribers:

The total internet subscribers are 13.54 million

In that broadband subscribers in 6.22 million and wireless data subscriber is 117.82 million

§  Broadband Subscribers Share (Technology wise) – Out of total 6.22 million broadband subscribers,

§  5.364 million are DSL based;

§  0.474 million Cable Modem;

§  0.244 million Ethernet LAN;

§  0.042 million Fiber;

§  0.072 million Wireless,

§  0.020 million Leased Line

§  0.002 million use other technologies