Market share of indian telecom operators as on june 30 2010:
Airtel | 21.50 |
Reliance | 17.44 |
Vodafone | 17.16 |
BSNL | 1.44 |
Tata | 11.41 |
Idea | 10.84 |
Aircel | 6.56 |
Unitech | 0.95 |
MTNL | 0.82 |
Sistama | 0.80 |
Loop | 0.46 |
Videocon | 0.31 |
Stel | 0.21 |
HFCL | 0.11 |
Bisalat | 0.003 |
§ Total Telephone subscriber base reaches 671.69 Million
§ Wireless subscription reaches 635.51 Million
§ Wireline subscription declines to 36.18
§ 17.98 Million new additions in wireless
SMS VAS in India:
§ SMS VAS is the highest revenue earning Value Added Service with almost 5% revenue earned by service providers
§ 1 in 5 urban Indians have used a SMS based VAS service either as a one-off or on subscription basis.
§ SMS is an effective marketing tool, showing conversion rates a lot higher than other conventional mediums i.e. TV/Radio etc. 1 in 3 Urban Indian has acted in some manner over the SMS i.e. forwarding to others or enquiring about it.
§ SMS, an advertising medium, has an interaction rate of around 5%
§ 25% Indians have participated in some sort of SMS contest
SMS VAS usage according to network:
Nearly 56 Million urban Indians used a VAS related SMS subscription service in March/April 2009 – out of which Reliance Mobile CDMA accounted for a quarter of all subscribers to VAS SMS subscription service, followed by Bharti Airtel (18%) and Vodafone (14%).
The most popular VAS service used:
Internet and broadband subscribers:
The total internet subscribers are 13.54 million
In that broadband subscribers in 6.22 million and wireless data subscriber is 117.82 million
§ Broadband Subscribers Share (Technology wise) – Out of total 6.22 million broadband subscribers,
§ 5.364 million are DSL based;
§ 0.474 million Cable Modem;
§ 0.244 million Ethernet LAN;
§ 0.042 million Fiber;
§ 0.072 million Wireless,
§ 0.020 million Leased Line
§ 0.002 million use other technologies
No comments:
Post a Comment