Laptop Industry

Laptop Overview: 

According to IDC India, a premier global market intelligence firm, the laptop market has registered 79% Year-on-Year (YoY) growth during 2006. The laptop sale is growing at much faster rate than projected. India's personal computer market is undergoing a major transition. However, laptop computers cannot completely wipe out desktop computers, because both are designed to meet different needs or different consumer segments. According to a top official of HCL Info Systems, market share of laptops would be 35-40% in the next two years.

Major Players:

The major players in the laptop category are:

o   Hewlett Packard (HP)

o   IBM

o   Toshiba

o   Compaq

o   Dell Computers

o   Sony

Growth Drivers:

·         Indian Laptop market in now in sync with global market. It was in 2005 that sales of laptops surpassed the sales of desktop computers for the first time in India.

·         The Laptop market is growing at a fast rate because of change in work life of consumers. As the need for "anytime anywhere" access to information is increasing, the sales of Laptops are also increasing.

·         Other factors that are responsible for the hike in sales figure are reduction in prices and affordability. Laptops are now sold at approximately half the price at which they were sold two years ago. Laptops prices are now almost at par with the desktop computer prices.

The third most important factor is duty free import of Laptops as a personal baggage that has helped a lot in increasing the penetration level of the product among the consumer population. Awareness about laptops has also increased over the years.

Growth of laptop is higher than desktop:

Worldwide IT spending forecast:

Global Pc market value forecast:

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Asia Pacific Market Share by value:

Worldwide PC Shipment Market Share:

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Market share of the netbooks worldwide:

Indian Market share:

The laptop computer market in India grew by 84.8 per cent in the third quarter of 2007 against the corresponding quarter last year, contributing significantly to the overall PC market growth of 25.1 per cent.

More than five lakh notebook PCs were sold in the quarter, a study by market analyst IDC India said today.

Hewlett Packard (HP) retained the top slot with a market share of 37.8 per cent, while Lenovo occupied the second position and Acer third.

Notebook PC sale in home and 'Small Office and Home Office' (SOHO) segments grew by 166 per cent and made up 43 per cent of the total business. The next largest contributors were enterprise and education segments.

"Portability, rather than mobility has emerged as the 'number one' driver for the sustained growth in notebook PC shipments in India," Kapil Dev Singh, Country Manager, IDC India, said.

Given the choice of portability, flexibility and ease of use and narrowing of price-performance gap that once existed between portables and desktops, consumers are almost overwhelmingly inclined to buy notebook PCs, he said.

Further, laptop sales recorded an year-on-year growth of 104 per cent in the northern states of the country, followed by southern states at 80 per cent.

Meanwhile, the desktop PC shipments showed a growth of 10.9 per cent in the same quarter.