Snapshot of Nokia’s presence in India:
- Launched 22 devices during FY 2009-10
- 45% of its 2 lakh retail outlets are in the rural areas
- Crossed production of 350 mn handsets in April 2010
In India, Nokia is betting big on life tools products even though the company seems to be losing the smartphone war.
We have been quite vocal in talking about the loss of strategy at Nokia and even though the above market share numbers need not be truly correct, the writing is on the wall.
Not just market share, Nokia is losing mind share too and is desperately looking for 1100 magic (Nokia enters Dual SIM Phone Market with C1 & C2).
Nokia has launched yet another ‘world changing’ product, N8. I call it yet another product, because some of the earlier ‘game changer’ products like N97, N900 failed to create significant impact and there is no reason why N8 can be ‘that’ phone, the world is waiting for.
For Nokia, more phones means more chances of more customers buying Nokia phones. Basically, customers now have so many choices of Nokia phones, that they will eventually end up buying atleast 1 Nokia phone.That’s what Nokia thinks.
And to add to this, there are easy-to-remember names – 3110, 2130, 5130, N72, N97, N8, C Series, E Series
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